CEA and UK’s Intangible Business entered into cooperation agreement
Issue Time：2010-06-07 Source：CEA Author：CEA
CEA entered into a cooperation agreement with Intangible Business, the world’s first-ranking independent appraisal and advisory agency in recent days. The parties, based on joint efforts, aimed to enable clients to access CEA’s local expertise and resources in marketing as well as Intangible Business’s experience and capability in international marketing, and understand business realities with sharp eyes under consistent principles, and provide clear and concise project solutions and deliverables.
Founded in 2001 and based in London, Intangible Business has offices in 13 countries around the world. The Company, by combining senior accountants familiar with marketing with professional salespersons proficient in financial business, is able to provide clients with an entire brand-related service package to help them achieve goals in technology and strategy. The Company’s technical services cover intangible asset valuation, due diligence, asset securitization and legal disputes for purpose of purchase price allocation (PPA); in addition it offers services to assist strategic marketing decisions, including investment portfolio planning, ROI analysis, asset health evaluation and branding licensing. The Company is also committed to IPR marketing and other IPR-related services, with top clients like Vodafone, Laura Ashley, L’Oreal, Japan Tobacco and Fortune Brands from all sectors.
